'Explore Florida' is a bimonthly, revenue-producing, cutting-edge digital magazine for iPad and iPhone covering Florida travel. A joint publication of Tribune Company's two Florida properties, I am its founding father, project manager, developer and designer.
'Go See Do Orlando' is a monthly iPad magazine covering Central Florida entertainment. Launched in 2012, it's the company's longest-running, most financially successful mag. I am it's founding father, project manager, developer and designer.
Translating complicated, data-driven stories in easy-to-understand digital experiences is an imperative. I develop strong user experiences and compelling narratives. Examples: A pedestrian crisis told through animated video and interactive map; Timelines; Census.
Orlando Dunkman, launched NBA All-Star weekend, is an immersive, innovative interactive experience: Whatever you tell Dunkman to do, he does. Organic traffic from ESPN, social media and scores of sports bloggers pushed the project past 300K PVs.
The follow-up to the original Orlando Dunkman, this sequel pits our mascot vs. Orlando's arch-enemy, the player who abandoned the beloved Orlando Magic. The project demonstrates the ability of engaging multimedia to tap into a community's psyche.
The great sports debate in Orlando: Who's the greatest player in the history of the Magic? The 25th anniversary season of the franchise provided the perfect opportunity to let readers settle it — after building a fully responsive, bet-settling project.
When 'Sharknado' became a cultural touchpoint, there was only one thing to do: Out-'Sharknado' 'Sharknado'. The parody trailers for our Florida-themed 'Gatorcane' — and the traffic they drew — demonstrate how to locally capitalize on a social media phenomenon.